Category Archive : Technology

mobile seo

All You Need to Know About Mobile SEO

Even the most technologically-challenged realize the true power of mobile phones in this day and age. Most of the world’s internet traffic today moves through mobile phones. Laptops and desktops are no longer the majority, especially in the mainstream.

Take India as an example. Computers and laptops were adopted at a very slow rate by the Indian masses because they were difficult to understand and use. Furthermore, they were very expensive and thus did not gain a lot of acceptance in the consumer market.

Smartphones, on the other hand, quickly gained acceptance from a wide audience in India.

Why?

Mobile phones, compared, to computers, had a much steeper better learning curve. One didn’t need to know a set of complex things like filenames and software to use mobile phones. Even simple knowledge about mobile apps was enough for people to use mobile phones without a hitch. Go to any digital marketing institute and half the students would tell you that they learned about the field from a video they watched on their mobile.

The acceptance of mobile phones has brought a problem with it. Digital marketing professionals have had to adapt to these changing audience dynamics. Mobile SEO has become a real thing as digital marketers work hard to improve discovery on search engines for mobile users.

mobile seo

In this article, we cover some key aspects of mobile SEO.

Mobile Responsiveness

Do people coming on your website on their mobile phones come across a mobile-friendly website?

If yes, your website is mobile-responsive. By definition, mobile responsiveness is used as an attribute for a website that is able to engage with a largely mobile audience. Some of the top websites in the world are mobile-responsive.

In search rankings for webpages on mobile, the mobile-responsiveness of a website is a key factor. Websites that are not typically mobile-responsiveness tend to do very poorly on mobile SERPs. Modern CMSs like WordPress and Wix tend to be mobile-friendly and thus have no problem ranking higher on SERPs.

Writing Better Title and Meta Descriptions

On mobile SERPs, titles and meta descriptions are truncated to fit the small screen of a mobile phone. In such a case, having a long title which may be fine for desktop users but appear too vague or unassuming for a mobile user. Thus, SEOs must create shorter titles and descriptions that are best placed to help explain the context of the content and boost CTR at the same time.

User Experience (UX)

In mobile SEO, UX plays a major role in dictating how a website ranks. If the clickable parts of a website are too small, users will not be able to access them. This, in turn, causes the bounce rate and average session time of a website to increase, and consequently have a negative effect on mobile SERPs.

In Conclusion

In conclusion, we covered some of the things you need to know about mobile SEO.

About the Author – Gaurav Heera is a digital marketing professional and trainer with over a decade of experience in the industry. He currently works at Eduburg, an institute known for its digital marketing course.

Bluetooth Earphones Benefits and Limitations

Mainly the thing which we use is the mobile phone and most of the work is done on that only. But the companion of it is Bluetooth earphone and with this, the experience of a mobile phone will become great. If the pairing of mobile is done with the Bluetooth earphones then it will have a different experience. There are both the benefits as well as limitations of using the Bluetooth earphones which one should consider before purchasing the one for mobile.

Benefits 

  • Simple to use – It is very easy to connect with the mobile as it does not need to have any special device or any other application to link it. The Bluetooth application is already pre-installed in all the mobile phones. The user just needs to open it and configure the right Bluetooth of earphone with it.
  • Comfort – Having the earphones with wire is a cumbersome thing. While talking the user needs to hold the mobile as it is attached with wire to the earphone. Without which, a user will not able to listen that what the person, on the other hand, is speaking. But with Bluetooth earphone there is no issue of cable the hands are free, a user can keep the mobile at a certain distance with earphone and can take the leisure of moving freely.
  • Connect easily – The users do not have to remove the wire again and again for connection to the device. Just disconnecting the one Bluetooth and connect with other device Bluetooth without any hassles. While in wired earphones a user needs to take the wire from one mobile then insert in other. During this a user needs to take care of the wire also that it does not tangle around, these issues are not there with the Bluetooth earphones.

Limitations

  • Prices are high – The prices are more as compared to the prices of earphones which are attached with wire. As it has to be connected with batteries. So, to have the benefits of Bluetooth a user need to shell more money out from their pocket.
  • The problem in Battery – It is not good for the battery of the mobile as it gradually takes away the battery of mobile. As it is connected with the mobile through Bluetooth signals so at times it keeps on searching the signals which take away a large chunk of the battery.
  • Harmful radiations – With the Bluetooth earphone there are harmful radiations which are emitted from it as emitted from Microwave. The Bluetooth earphones are being used close to the brain which can damage the brain when it emits the harmful rays. Users generally keep it around there neck when they are not using it but it is connected to the Bluetooth which emits harmful rays and are not good for health. So, it is should be kept away when not in use or should be disconnected.

Everything we use in today’s time has its own benefits and limitations. So, a user needs to consider all the things and then decide whether one wants to take it or not.